Creating visual identities from the heart, that speak to the heart.

A brand and web design studio dedicated to bringing lifestyle brands to life.

Crafting visual identities from the heart, that speak to the heart.

A boutique studio, shaping brands backed by strategy, purpose & love.

More than looks—Your brand's heart and soul

It’s about strategy and staying true to who you are. Your brand should communicate your story, your essence—through every font choice, color hue, and design element, creating a visual journey. The best part? Authenticity never goes out of style. And neither will your brand.

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BRAND IDENTITY

BRAND STRATEGY

RETAIL DESIGN

DIGITAL DESIGN

Behind the design

Blending strategy, creativity, and heart-led design

Meet Jaime, the creative force behind STJ, a studio where laidback luxury meets strategy-driven design. Focused on lifestyle and wellness brands, her thoughtful process brings every brand’s unique personality to life through purposeful, story-led visuals.

EMPOWERING YOUR

BRANDS

journey

THROUGH STRATEGY AND

heartfelt

DESIGN