Creating visual identities from the heart, that speak to the heart.

A brand and web design studio dedicated to bringing lifestyle brands to life.

Crafting visual identities from the heart, that speak to the heart.

Vertical text reading 'SWEETHEARTS' in black on a white background.

A boutique studio, shaping brands backed by strategy, purpose & love.

Business cards on a black surface for Gabby Edelman, featuring her contact information and website.
A smartphone displaying a website about yoga or Pilates, placed on a white marble block on a dark green surface.
Multiple white business cards with black text for Gabby Edelman scattered on a black surface.
Stack of printed photographs of a wedding couple, with a close-up of a man in a light suit and a woman in a white wedding dress, standing outdoors during sunset
Diagram of a development workflow showing planning, design, implementation, testing, deployment, and maintenance stages.
Various soap bars, sponges, and bath flower on a marble surface with soap suds.

More than looks—Your brand's heart and soul

It’s about strategy and staying true to who you are. Your brand should communicate your story, your essence—through every font choice, color hue, and design element, creating a visual journey. The best part? Authenticity never goes out of style. And neither will your brand.

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BRAND IDENTITY

BRAND STRATEGY

RETAIL DESIGN

DIGITAL DESIGN

Black and white photo of a young woman with long, wavy hair, sitting on a Mid-Century Modern style wooden chair with a curved backrest, in front of a plain curtain. She is wearing a loose white shirt and high-waisted jeans, sitting cross-legged with one foot bare. She rests her chin on her hand and looks at the camera with a slight smile.

Behind the design

Blending strategy, creativity, and heart-led design

Meet Jaime, the creative force behind STJ, a studio where laidback luxury meets strategy-driven design. Focused on lifestyle and wellness brands, her thoughtful process brings every brand’s unique personality to life through purposeful, story-led visuals.

EMPOWERING YOUR

BRANDS

journey

THROUGH STRATEGY AND

heartfelt

DESIGN