A strategy-led brand and
website design studio

Your brand is more than just a look—it’s how you show up and make an impact. We design with intention, clarity, and care, ensuring every detail serves a purpose so your business stands out in all the right ways—now and into the future.

A strategy-led brand and
website design studio

Your brand is more than just a look—it’s how you show up and make an impact. We design with intention, clarity, and care, ensuring every detail serves a purpose so your business stands out in all the right ways—now and into the future.

We’re here to make sure every part of your brand has a purpose. Because your brand isn’t just a logo or a pretty website. It’s how people feel when they land on your page. It’s what makes them trust you—before they hit “book now” or “add to cart.” The color palette that sets the tone. The layout that quietly leads them exactly where they need to go. Because when it’s done right, your brand doesn’t just look good—it works. Effortlessly. Strategically. Beautifully.

You care about the way your business shows up—and so do we.

You care about the way your business shows up—so do we.

We’re here to make sure every part of your brand has a purpose. Because your brand isn’t just a logo or a pretty website. It’s how people feel when they land on your page. It’s what makes them trust you—before they hit “book now” or “add to cart.” The color palette that sets the tone. The layout that quietly leads them exactly where they need to go. Because when it’s done right, your brand doesn’t just look good—it works.

Effortlessly. Strategically. Beautifully.

What we do best
Our tailored offeringss

(Brand strategy and identity)
(Website development)
(Digital assets and collateral)
(Commercial design)

What we do best
Our tailored offerings

(Brand strategy and identity)
(Website development)
(Digital assets and collateral)
(Commercial design)

Fueled by coffee, creativity and rescue dogs

Founder and creative lead
The heart behind the brand

Meet Jaime, the creative force behind SJ, a studio where laidback luxury meets strategy-driven design. Focused on lifestyle and wellness brands, her thoughtful process brings every brand's unique personality to life through purposeful, story-led visuals.

Frequently asked questions

  • We’re so excited to help you bring your vision to life! The first step is simple—fill out the contact form here. Once submitted, you’ll receive an email with a link to schedule a call. We’ll chat about your project, goals, and how we can best support your brands journey.

  • While it might seem like the easiest option—a logo alone isn’t a brand. We want to set you up for long-term success, and that means creating a full brand identity that helps you stand out, stay consistent, and build customer loyalty. If you’re a new business and budget is a concern, ask about our brand intensive service—it’s designed for brands that need a solid foundation without the full investment of a custom brand package.

  • We design on Squarespace and Shopify—both platforms that offer a perfect blend of aesthetics and functionality. We prefer these because they allow clients to make minor adjustments on their own, without the need to pay for professional updates.

    • Printing costs for any physical collateral (but we’ll provide print-ready files).

    • Ongoing website maintenance—we’ll make sure you’re set up for success, but long-term site updates aren’t included.

    • Font licenses—we’ll recommend fonts that align with your brand, but any paid licenses will be purchased separately.

    •  Paid stock imagery—if your project requires premium stock images, we’ll help source them, but the licensing costs aren’t included.

  • Of course! You can either pay in full or break the payment into two or three equal instalments. Let us know what works best for you.

  • Every project is unique, so the timeline can vary. Typically, a full rebrand takes between 6 to 8 weeks from our initial discovery call to your launch date.

    We’ll work with you to establish a detailed timeline, so you know exactly what to expect. Quick feedback and clear communication will keep everything running smoothly! If you need a faster turnaround, let’s chat—we’re all about finding solutions that work for you.

    If you’re looking for a quicker turnout, more budget friendly option, ask us about our brand intensives.

  • Our Brand/Web Intensives offer the same strategic backing as a full scope brand project but with a speedy timeline and lower cost. We kick off Monday morning and by Friday at 5pm, you’re officially launched. Its quick, it’s efficient, and by the end of the week, your brand or website is ready to make its mark.

  • Yes! We’re always excited to take on new projects. We book on a first come, first served basis, so once your deposit is received, we’ll secure your spot on the calendar.

  • Absolutely! We believe in creating impactful design for every brand. We recommend checking out our Intensives. These packages are designed to meet a variety of needs and offer an efficient way to elevate your brand without stretching your budget.

More questions? Reach out—we’d love to chat.

Learn more

All your Q’s, all our A’s

More questions? Reach out—we’d love to chat.

Learn more