LPR needed a brand that matched its bold yet grounded energy—one that felt modern, friendly, and trustworthy. We brought this to life through confident typography, clean layout systems, and a deep, refined blue that speaks volumes. It appeals to the high-level professionals Lindsay works with, evoking trust and clarity, while also supporting her approachable, no-fluff brand ethos. The result is a brand presence that’s both elevated and inviting—just like the PR experience she offers.