A woman holding a rolled yoga mat with straps, wearing a sleeveless top, with a neutral background.
A woman holding a rolled-up yoga mat against a plain light-colored background.

Row Wellness Studio

The branding for The Row was crafted through a thoughtful process that embraced the essence of movement. We explored various yoga poses and the fluidity of body motion, translating that into soft, organic lines that evoke a sense of grace and flow. By incorporating elements that represent movement, we created a visual identity that feels alive and inviting. Each aspect of the design—from the logo to the color palette—was carefully chosen to reflect the studio's calming atmosphere, ensuring that every detail resonates with the mindful practice at the heart of The Row.

Our Involvement
Brand identity, website design. merchandise design, print

Mobile webpage for a fitness or yoga studio with a large stylized 'W' graphic, introductory text about movement and wellness, an image of a person's feet and legs in white pants stepping on grass, and a class booking description.
A white cylindrical bottle with the word 'DAY' written vertically, with its cap removed, appears to be floating above a textured mat and a rolled-up towel on a light background.
A pair of white socks with striped texture lying on a white surface, featuring a tag that reads 'Wellness Studio' and an illustration of a dumbbell.