PROJECT OVERVIEW

The branding for The Row was crafted through a thoughtful process that embraced the essence of movement. We explored various yoga poses and the fluidity of body motion, translating that into soft, organic lines that evoke a sense of grace and flow. By incorporating elements that represent movement, we created a visual identity that feels alive and inviting. Each aspect of the design—from the logo to the color palette—was carefully chosen to reflect the studio's calming atmosphere, ensuring that every detail resonates with the mindful practice at the heart of The Row.